Organic traffic is a term used to describe website visits through natural search results from search engines such as Google, Bing, etc.

Organic search optimization helps businesses gain many advantages in mastering their field.

1. What is organic traffic?

The term “organic traffic” is used to refer to visitors to your website who come from natural search results rather than from advertising results.

Organic traffic is the opposite of paid traffic, which defines visits generated by paid advertising.

Non-paid visitors find your website after using a search engine like Google or Bing, so they are not “referred” to by any other website.

For example: When you search for the keyword “Iphone 12” on Google, both ads (yellow boxes) and organic results (red boxes) appear. If a customer clicks on an ad result, the traffic to the website will be paid traffic.

Conversely, if a customer clicks on an organic result, the traffic to the website is organic traffic.
The easiest way to increase your website’s organic traffic is to publish quality, relevant content on your blog regularly. However, this is just one of the strategies used to attract new visitors. The branch of online marketing that focuses directly on improving organic traffic is called SEO (search engine optimization).

2. Where to track organic traffic?

To track and analyze organic traffic to your website, you can use two main traffic analysis tools from Google: Google Search Console and Google Analytics.

To use these two tools, you must have a Gmail account and must take some steps to confirm that you are the direct manager of the website you want to track.

With Search Console, this is a tool that includes the main reports on organic traffic.

You just need to log in to this tool and can track traffic from Organic in the general management/performance section.

In addition, this tool also helps you track some other important functions in SEO, such as the number of times the website is displayed, click rate, list of keywords that bring traffic along with the average position of that keyword over time, and many other useful functions.

With Google Analytics, the first step you need to take to analyze organic traffic and SEO traffic in Google Analytics is to access the channel grouping report. You find this report by clicking on Acquisition / All Traffic / Channels.

Therefore, you can see different website traffic by sources. Go to Organic Search, and you will be able to analyze in detail the indicators corresponding to organic traffic.

This report is one of the most important reports in evaluating the results of your SEO optimization strategy.

You can analyze more complex metrics, such as the landing pages and keywords that have attracted the most organic traffic, and many other relevant metrics.

Analytics is a free application provided by Google to monitor all activities on a website, a web analytics tool.

Typically, most website owners use this tool to see the overall traffic of the website, the average time visitors spend on the website, the number of pages visited, the traffic sources (direct, organic, referral, paid traffic), plus the keywords that generated organic traffic.

3. Why is organic traffic important?

Organic traffic is the number of people who visit your website through non-paid search results, such as Google search results.

It is an important part of an online marketing strategy because there are many reasons why organic traffic is considered important:

Stability and sustainability: Organic traffic is often more stable and sustainable than other traffic sources, such as paid advertising. Once you build a good position in organic search results, you can continue to attract traffic without having to pay a lot for ongoing advertising.

Good integration with user goals: Organic traffic often comes from users who have specific goals and are compatible with the content of your website. This means they are more likely to convert and engage with your content, products, or services.

Cost savings: Compared to paid advertising, building and maintaining an effective SEO campaign can save a lot of money. Although it requires an initial investment of time and effort, the long-term results can be well worth it.

Branding: High placement in organic search results often makes a good impression on users. This helps build credibility and trust in their eyes, making your brand appear trustworthy and professional.

Long-term value exchange: Organic traffic often leads to users who intend to make a purchase or engage with your content on a long-term basis. This can create a long-term relationship with customers, meaning they may return to your site and even refer you to others.

Drive overall growth: Organic traffic is an important contributor to overall business growth, especially when combined with other marketing campaigns such as social, email, and content.

With the above benefits, it is not difficult to understand why organic traffic is considered an important part of the online marketing strategy of most businesses.

4. What is direct traffic?

Direct traffic means all users who type the website URL directly into their browser's search bar. Direct traffic also includes users who clicked on the website link through the browser's "Favorites" category.
In addition, when we talk about direct traffic, we can also count users who clicked on links from non-indexed documents.

This traffic data will be statistically collected in many cases; it comes from internal employees of the company, partners, or current customers who visit directly through your website to view information or connect to their accounts on the website.

This is also a type of quality traffic because it shows the reputation of the website brand if users visit your website naturally.

Attracting new visitors is essential, but retaining them is even more important. Because it is made by relevant visitors, direct traffic is an essential indicator of the health of a website.

The number of direct visits, their share in the total number of visits, as well as the behavior of those who have directly visited the website (in Google Analytics, between predefined segments, so just a few clicks away) are important indicators in analyzing the quality of website traffic.

Web analytics tools themselves will segment traffic by source and have a separate reporting section for direct traffic.

5. Difference between Organic Traffic and Direct Traffic

Traffic is a measure of a website. The goal of any website is to attract traffic because a large number of visitors represents a large number of customers for the company, and customers generate revenue.
At the same time, it is important to know what types of traffic are and how and when we can attract visitors.

In search and internet marketing, the 2 sources of traffic—natural and direct—are the 2 most quality traffic sources of all.

Direct traffic is represented by direct visits to the website. This type of traffic includes users who directly and frequently visit the same website without using a search engine or another referring website.

Time spent on the website is an important indicator that suggests to Google that your website provides quality content and thus gives you more authority.

6. Benefits of investing in organic traffic?

Nowadays, with the development of the digital marketing field, organic traffic has become the main concern or goal of many companies.

So, let's find out the benefits that this strategy can bring to your business!

Cost benefits

First of all, organic traffic contributes to reducing the cost of your marketing strategy compared to using advertising.

Therefore, the profit margin on sales revenue is higher. Therefore, it can be said that the cost-benefit ratio of organic traffic is irreplaceable.

Scalability

Advertising is not scalable. From the moment you stop spending money on advertising, your traffic will decrease.

In addition, the cost of attracting a large number of qualified visitors may not be feasible. With organic traffic, the opposite happens: the more traffic you get, the lower your investment cost relative to your revenue.

Duration

An organic strategy has no expiration date.

A blog post can generate millions of sales over a long period of time, which is almost impossible when compared to the cost of maintaining a paid traffic campaign running continuously.

Relationship Building

Paid traffic has its value, but it is more suitable for those who want to reach customers and make sales immediately. To build a close relationship and guide customers through the buying journey, organic traffic is the best choice.

Just consider what we said about cost, building user trust, and increased scalability.

7. What are the best strategies to get organic traffic?

If you are convinced that organic traffic is a good strategy to invest in, then the only question on your mind right now is, “How to get organic traffic?

And the answer is: with the right strategies, like the ones we present below!

Content Marketing

Content marketing is one of the pillars of digital marketing. Today, organic traffic generation hardly happens without some kind of personally engaging content.

So if you want to attract qualified visitors without resorting to paid sources, learn how content marketing works and what you need to do to apply it consistently.

SEO

SEO (Search Engine Optimization) is search engine optimization. This means making your website easier for Google and other search engines to find.

SEO, like content marketing, is a very effective strategy, but it takes time and requires a good understanding of its nature. Depending on what your website looks like today, a lot of things will need to change. But there is no doubt that the effort is worth it: a website that is highly ranked by Google is a good candidate for generating organic traffic.

Email Marketing

Building relationships with your content visitors is the only way to turn simple visitors into leads and then customers.

Email marketing is one of the best channels to nurture the interest of a loyal audience with updated and relevant content.

And with an email list of users or customers who are interested in your brand or website, it becomes easier to drive traffic to your content.